Online Reputation Management For Local Businesses is Crucial
Here in Los Angeles, many local businesses have found themselves with a reputation mess on their hands. Whether being lied about, falsely accused, slandered, or blasted online. It’s a seriously growing problem.
Reputation repair costs are considerable, unless you know what you’re doing. For the lifetime value of these prospective new clients, it’s worth it to not only pay attention to your reputation online, but develop and control your internet reputation.
Check these search facts you should know about:
●95% of internet users do not search past the first page of search engine results.
●80% of the United States population researches a product on the internet before purchasing.
●72% of those that research will not buy if there’s a negative comment
Who would you start with in these results?
The business with the most stars and reviews, of course! So, you can see how your online reputation can directly impact your bottom line.
Now the question is: How to grow, improve, and protect it. And, if need be, repair it.
We’ve put together a list of the five most critical things every SMB should be doing to protect their online reputation management.
Social Media Sites: Profiles & Engagement
3) Google Plus Business Page
YouTube is the second largest search engine in the world? Creating either informative or funny videos about your business on YouTube can generate great press and if one goes viral, it could put your local business on the map.
PrWeb.com, PRLog.org- there are many, some free and some paid. Leverage both.
Creating positive articles and distributing them across various directories or getting them posted on blogs relevant to your business is another great way to get positive content out about your business.
Blogging: WordPress, Tumblr, Blogger
Get quality content out there about you on the web!
Stay transparent, honest and show your audience you are engaged in the conversation. Showing that you do care, and value the reputation profile you’ve developed goes along way to generate new, and possible lifetime new clients.